EZbra Advanced Wound Care Ltd is about
to launch its EZbra– a sterile, disposable, all-in-one breast dressing in US
markets. The unique dressing aims to address the various needs and challenges
that patients face while recovering from breast surgery. Founded by Efrat
Roman– EZbra is a women-led start-up based in Israel and aims to design
innovative wound care products for breast and chest surgery.
Every year, about 13 million breast
procedures are performed globally, yet there is no uniform standard for breast
dressing. EZbra is designed to meet the needs of surgeons and patient both.
The design enables the operating
surgeons to customize it according to each patient and procedure need. EZbra
allows for stabilization of breast implants and holds drain in addition to
offering tailored compression level and adaptation to individual breast
anatomy.
It is free from latex and does not
adhere to the skin wound providing protection from Medical Adhesive-Related
Skin Injuries (MARSI) and other adhesive related complications.
At the same time, it helps patients to
ease the healing process and improve the body image. It can be worn under any
top and hugs the body snuggly providing feminine shape and defined anatomy. It
is easy to apply with detailed instruction so that patients can change at any
time in the privacy of their own home. It comes in 3 different sizes – to cover
a range of breast and body shapes and varying bra sizes.
“We are proud to bring our product to
the US market and to introduce our solution to surgeons and their HCP staff to
provide patients with a tailored, sterile and disposable breast dressing option,”
said Efrat Roman, a breast cancer survivor, and EZbra CEO. “Our goal is to
offer a quality post-operative option while providing patients with the
independence, dignity, and self-esteem they deserve during recovery.”
Here is a video showing how to apply
the EZbra dressing
